Buyer's view of funding paths. Raised: faster growth, higher highs, binary outcomes (the multiple is 0 or 10, the middle is death), best when the market is winner-take-most and speed is the moat. Bootstrapped: slower, optional exits (profitable at 10k MRR is freedom, at 1M is a choice), best when the market is fragmented and patience is the moat.
What buyers pay for: bootstrapped profitable at 300k ARR sells (3-4x, clean, fast diligence). Raised at 300k ARR with 2M burned does not sell (the preferences eat the price, the team expects salaries, the math insults everyone).
Uncomfortable truth: most SaaS markets are fragmented and patience wins. The funding discourse is optimized for the 5% of markets where speed wins. Know which market you are in. Patience is a strategy, not a consolation.