Field guides
Useful depth,
minus the theater.
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How FoundersOnly Runs: Our Real Stack, Server Numbers and the Incidents We Hit
The honest, first-hand teardown of the platform you are reading this on: the stack and why, what one server really uses, how payments and access fit together, the incidents we hit, and the exact decisions to copy for your own product.premium
Pricing Moves That Raise Revenue Without Building Anything New
Eleven pricing moves you can test this month: price rises, annual plans, bundles, honest launch offers, lifetime deals, regional pricing, upgrades and add-ons. Each has the arithmetic, when to use it, when not to, and a test script.premium
Shipping in Days With AI Coding Tools, Without Shipping Holes
A workflow for building a paid product fast with AI coding assistants and keeping it safe: the spec-first routine, a review checklist mapped to the OWASP Top 10, the mistakes AI code makes most, a prompt pack, and a pre-launch security pass.premium
The Launch Directory Kit: Where to Submit, in What Order, With Copy You Can Paste
A ranked, time-stamped list of launch platforms and directories with what each is actually good for, a four-week submission order, a reusable submission pack with copy to paste, and a tracker, so you launch everywhere that matters in a week of work.premium
Selling What You Built: How Small Products Are Valued, Prepared and Sold
How to decide whether to sell, what a small SaaS or app is really worth, the 90-day preparation that raises the price, where to list, how a deal runs from first offer to transfer, and the red flags on both sides.premium
The First $1,000: A 30-Day Sprint, Day by Day
A day-by-day, 30-day plan from idea or stalled product to your first paying customers, with one task, one output and one check per day, the reverse-funnel maths behind $1,000, and weekly forum check-ins.premium
The Launch Video Playbook: 30-Second Skits That Sell
How to make the short, funny launch skits that get shared on launch day: the formula decoded, six original scripts with shot lists, phone filming and green screen on a budget, editing, music you can legally use, and a posting plan.premium
Pro Demo Videos on Mac and Windows: The Exact Setup
The full setup for polished product demos with auto-zoom, smooth cursor and clean exports, on Mac or Windows, paid or free, with every setting, a 60-second demo script and export presets for each platform.premium
The Video Finishing Kit: Edit, Caption, Sound and Thumbnails for Free
A complete free stack and recipe for finishing marketing videos: editing, automatic captions, clean sound, licensed music, thumbnails and compression, plus a cascade that turns one afternoon of footage into a week of posts.premium
The Copy Swipe File: 60 Hooks, Launch Posts, DMs and Emails
Sixty original fill-in-the-blank templates for founders: scroll-stopping hooks, launch-day posts, outreach DMs, email sequences and landing-page snippets, each with when to use it and how to make it yours.premium
Distribution: Building Channels Before and After Launch
The system for building the channels, audience and owned list that make a launch work, and keeping customers arriving after the spike fades. Includes a 90-day plan, a channel scorecard and a reusable channel test card.premium
Personal Branding and Influence for Founders: Building an Audience That Buys
How to build an audience of buyers instead of followers: a one-line position, a content system you can sustain, proof that earns trust, and a short path from follower to customer. Includes a profile and first-12-posts template.premium
Product Design and Scoping: From Idea to Shippable MVP
The method for cutting an idea down to a thin, payable, secure MVP you can ship in weeks: the one-job sentence, four cut rules, the shippable minimum that keeps you out of trouble, and a one-page MVP spec template.premium
Positioning, Pricing and Landing-Page Copy
How to decide who your product is for, what to charge and exactly what your page should say: a positioning statement, a pricing worksheet, the 8-block page layout, and a fill-in landing-page copy doc.premium
Launch Strategy: A Step-by-Step Plan With a Timeline
A 60-day launch plan from first prep to the post-launch tail: platform rules, the launch kit, an hour-by-hour launch day, the 48-hour follow-up that turns attention into revenue, and a one-page launch command sheet.premium
Marketing for Solo Founders: Content, SEO, Affiliates and Partnerships
A marketing operating system for founders with 8 to 10 hours a week: the two-channel rule, a content engine, small-site SEO, affiliate terms that don't lose money, partner outreach, unit economics, and a monthly review template.premium
Validation and Idea Selection: Finding Ideas Worth Building
How to find ideas worth building and kill the rest fast: idea sources that work, a weighted scoring sheet, an interview script that avoids polite lies, the evidence ladder, cheap demand tests, and an interview note sheet with scorecard.premium
Case Study: What Marc Lou's Journey Teaches, and What It Doesn't
An even-handed case study of Marc Lou's path from many small failures to a product portfolio: the real timeline, how to read his numbers without being fooled, seven lessons that transfer, what doesn't, the fair criticism, and a copy-or-skip worksheet.premium
The Reply Guy Playbook
The full operating manual for reply-led growth on X: building the target list, the arrival window, what a reply has to contain, converting profile visits into follows, a 30-day schedule, the deboost that ends most runs, and the monetisation gate.public