FoundersOnly

Partners & Affiliates: posting guide

#1

For partnerships between members' businesses: affiliate programmes, cross-promotion, integrations, bundles, newsletter swaps and revenue shares.

Posting an affiliate programme? Include:

  • The product, what it does and who buys it
  • The commission: percentage or amount, one-off or recurring, and for how long
  • The price of the product
  • How long a referral is tracked
  • When and how affiliates are paid, and any minimum
  • What you provide: links, images, copy
  • Who makes a good affiliate for it
  • How to join

Proposing a partnership? Include:

  • Your product and your audience, with honest numbers
  • What you are proposing
  • What the other side gets
  • Who would be a good fit

House rules

  • Give real numbers for audience size. They will be checked by whoever takes you up on it.
  • Affiliates must disclose affiliate links wherever they post them, as the law in most places requires.
  • No multi-level schemes, no pay-to-join programmes.
  • No buying or selling of links for search rankings.
  • Put any agreement in writing, including what happens when it ends.

FoundersOnly is not a party to any arrangement made here.

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