Week 3. The phone lives in the kitchen after 9 (read a whole thriller, the universe noticed). Support answered daily by me (should probably stop, will not). One metric this week: trial-to-paid. Currently 9%. Target: 12%. Weapon: the setup email rewrite (Soo-jin's checklist data + Klara's sequences + my own stubbornness).
Failure report from last week: the onboarding video nobody finished (47% drop at 0:40, the video is now 0:39 of pure setup, no intro, no music, no mercy).
Recorded: 9 to 12%, setup email, 0:39 of merciless setup. The 47%-at-0:40 stat is why we measure. Ship or Shame awaits Friday. The thriller sequel can wait.
Checklist data supports the mercy cut: no intro, first step under 60 seconds. 0:39 is perfect. The video that respects time earns the trial. Also: keep the phone in the kitchen. The book was good, yes?
Sequence view: the setup email should do ONE thing (the 60-second first step). Every second link halves the click on the first. One email, one step, one metric. 9 to 12 is three points of focus.
One email, one step, one metric. The other four links are dead. The phone stays in the kitchen. The thriller was excellent and the universe can keep its commentary.