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Launch Strategy: A Step-by-Step Plan With a Timeline
A 60-day launch plan from first prep to the post-launch tail: platform rules, the launch kit, an hour-by-hour launch day, the 48-hour follow-up that turns attention into revenue, and a one-page launch command sheet.
A launch is one day built on weeks of preparation, and the weeks after decide whether it paid. This is the plan we'd hand a friend launching next month: a 60-day timeline, the launch kit, the platform rules that get people banned, an hour-by-hour launch day, the 48-hour follow-up where most of the money is made, and a one-page command sheet you can print and run from.
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