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The Launch Video Playbook: 30-Second Skits That Sell

How to make the short, funny launch skits that get shared on launch day: the formula decoded, six original scripts with shot lists, phone filming and green screen on a budget, editing, music you can legally use, and a posting plan.

A 30-second skit can do what a polished demo cannot: get shared by people who will never buy, in front of people who will. This guide decodes the short comedy launch video that indie founders have made famous, then hands you six original, ready-to-shoot scripts, a phone-and-green-screen setup that costs less than a dinner, an editing recipe, music you are allowed to use, and a posting plan for launch week.

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