Marketing for Solo Founders: Content, SEO, Affiliates and Partnerships

Solo marketing is a time-budget problem: eight to ten hours a week, a product to run and no team. This is the operating system we'd use in that seat: the two-channel rule, a content engine that reuses everything, the SEO that actually matters on a small site, affiliate terms that don't lose money, partner outreach that gets replies, and a monthly review that tells you which hour of work paid.