Premium guide
Positioning, Pricing and Landing-Page Copy
How to decide who your product is for, what to charge and exactly what your page should say: a positioning statement, a pricing worksheet, the 8-block page layout, and a fill-in landing-page copy doc.
A good product with a vague page loses to a mediocre product with a clear one, every time. This is our working method for the three decisions that move conversion most: who it's for, what it costs, and what the page says in what order. You get the positioning statement, a pricing worksheet, the 8-block page layout buyers expect, and a fill-in copy doc you can turn into a live page this week.
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