Pricing Moves That Raise Revenue Without Building Anything New

Founders spend months on features and minutes on price, then wonder why revenue is flat. Price is the cheapest lever you own: it needs no engineering, takes effect the same day and compounds on every future sale. This guide gives you eleven pricing moves with the arithmetic behind each, the situations where each backfires, and a one-page test script so you change one thing at a time and know what worked.