Selling What You Built: How Small Products Are Valued, Prepared and Sold

Every product you build ends one of three ways: you keep running it, you close it, or you sell it. Almost nobody plans the third until they are tired, and tired sellers get poor prices. This guide is for founders with a product that earns money, even a little, and who want to know what it could sell for, what raises the price, where buyers are, how a deal runs, and how to avoid the traps. It closes the lifecycle that the rest of the Playbook starts.