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Validation and Idea Selection: Finding Ideas Worth Building

How to find ideas worth building and kill the rest fast: idea sources that work, a weighted scoring sheet, an interview script that avoids polite lies, the evidence ladder, cheap demand tests, and an interview note sheet with scorecard.

Most failed products were built, not validated. This is the method we use to decide what deserves your next three months and what to kill in a week: where good ideas actually come from, a scoring sheet that forces trade-offs, an interview script that gets past polite lies, the evidence ladder from conversation to payment, cheap demand tests, and a note sheet that turns ten conversations into a clear decision.

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