Austin. No logo yet, do not start. Support story: answered everything within the hour for the first six months (phone notifications, shower thoughts, 2am Tuesdays, all of it). Then hired support human number one at 22k MRR. The handoff doc was 40 pages (every answer I ever gave, categorized).
What the hour taught me: speed covers inexperience (fast + wrong-but-honest + fix beats slow + perfect), tags are research (every ticket tagged by promise-challenged, the onboarding fixes came from tags), and the handoff doc writes itself if you tag (40 pages from tags, zero extra work).
Hiring rule stolen from Pieter: support load exceeded 8 hours weekly for 6 weeks. The load, not the ambition. Hired the load.