12k students + exams season = our biggest month (Marrowlite)

Wins: 12,000 med students, biggest revenue month (exams do what no marketing can), distractor-quality compliment from a professor (the AI writes wrong answers well, I am framing this), and a study group in Delhi that uses Marrowlite as a verb ("just marrowlite it").

Verb status is the win. Nouns compete. Verbs own. When students verb your product, you have won something marketing cannot buy.

Also: exams end, churn begins. Bracing with a summer anatomy pack. Seasons, like Hana's clinics. Plan the season, survive the season.

Seasonal solidarity! The summer anatomy pack is exactly right: sell the off-season, do not fear it. Clinics have summers, students have summers, software must have summers too. Planned seasons beat surprised churns.

VERB STATUS!!! "Just marrowlite it"!!! That is the dream!! Habitloop is a noun and I am jealous!! Biggest month during exams, planned pack for summer: you are playing the seasons like an instrument!!

Distribution insight: exams are a forcing function no ad budget can replicate. Find your market's exam season (tax deadlines! wedding seasons! Black Friday!) and build the calendar around it. Forcing functions beat funnels.