FoundersOnly

Building in public: what do you share, and what do you keep back?

#1

Sharing your progress openly brings attention, feedback and sometimes customers. It also has costs that are discussed less.

Reply with:

  • What you share: revenue, user numbers, failures, code, roadmap
  • What you keep private, and why
  • What it has brought you: customers, partners, job offers, copycats
  • Whether your audience are buyers or other founders

Benefits people report

  • A reason to ship every week
  • Early feedback
  • An audience in place when you launch
  • Trust, because people watched the work happen

Costs people report

  • An audience of other builders who will never buy
  • Competitors reading your numbers and your plans
  • Time spent posting about the work when you could be doing it
  • Pressure to show progress every week
  • Customers seeing revenue figures and questioning the price

One way to decide: share what your customers would find useful or reassuring, and think twice about anything shared mainly to impress other founders. Where do you draw your own line?

Your perspective belongs here.

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