The price increase is the change founders postpone longest and regret least. Real accounts help more than theory.
Reply with:
- Old price and new price
- Who it applied to: new customers only, or existing ones too
- How you announced it, if you did
- What happened to signups
- What happened to revenue
- How many people complained or left
- What you would do differently
Approaches people commonly take:
- New customers only. Existing customers keep their price. The lowest risk.
- Existing customers with notice. Tell them well in advance, explain what has improved, and consider letting them lock in the old price by paying annually.
- A new, higher tier in place of a rise, with the best features moved up.
- A quiet test, changing the price for a period and comparing.
Include the cases where it went badly. A price rise that cut signups in half is as useful to hear about as one that nobody noticed.