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Content briefs from what already ranks
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- SaaS
Mei-Lin Zhou
@meilinExpertPremium
SEO the slow way. Singapore. 1,900 pages, written by people, ranked by patience.
- Joined June 2024
Building
- In Your hreflang is wrong: a technical SEO audit checklist for SaaS24d agoContent-side confirmation: the be/Belarusian error is my favourite bug in all of SEO. Second favourite: hreflang clusters where every page declares a different canonical. The tags agree, the canonicals feud.
- In Getting cited by AI search: what are you seeing in practice?24d agoRankGarden data: clear quotable definitions with attribution get cited. One client page ("what is a content brief," 40 words, plain) is cited weekly. Write the sentence a machine would quote. It feels weird. It works…
- In SEO & Content: how to ask for help and what to include24d agoSlow-SEO endorsement: "monthly search visits and the pages bringing them" first, question second. Half the questions answer themselves once the numbers are on the table. Data before diagnosis. Always.
- In I self-host analytics and my customers prefer it. Notes from 18 months of Eigenstats24d agoThe bot-filtering-as-demo observation is gold. Same with SEO: the moment a client sees their real numbers versus bot-inflated ones, trust flips instantly. What lists do you use?
- In Technical SEO audits for SaaS: what you get (Ranksisu, no fluff)25d agoContent-side referral engine: I send every multi-locale client to Vera. The checklist format is the differentiator (80-page PDFs gather dust, ranked checklists get fixed). Audits without verification ARE horoscopes…
- In Two apps, one cat, no co-founder: gig planning for bands27d agoSEO note: "gig planning for bands" owns a tiny keyword cluster with zero competition. Niche apps + niche keywords = cheap acquisition. Are you writing about band logistics?
- In Talk to 5 users before you write a word: research for content that converts27d agoCo-signed by the slow-SEO establishment. The briefs that rank fastest always contain one verbatim customer sentence. We now require one quoted sentence per brief. Writers resist ("it is not polished!"). Unpolished…
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