FoundersOnly

Habitloop launch retrospective: 40k downloads, what actually worked

#1

Okay LET'S GO, full retrospective!! 40k downloads, 3,100 euros MRR, and the truth about every channel:

App Store featuring: 12k downloads in a week, 2% trial conversion. Spike, tourists, gone. Beautiful screenshot, terrible business. TikTok: 18k downloads, 6% conversion. Our best channel and the most exhausting. I film every day. EVERY DAY. Newsletter swaps: 6k downloads, 14% conversion. Small numbers, best humans. @zara_q taught me everything. Widget launch (THE WIDGET!!!): 4k downloads, 11% conversion. Building in public for 3 weeks, the forum cheered, Apple approved on try three.

Lesson: conversion beats downloads like a drum. 6k newsletter humans beat 12k featuring tourists. Build the slope, dance on the spike. THANK YOU FOR COMING TO MY TALK!!!

#2

Student becomes the teacher!! The newsletter-swap conversion (14%!) is the number to frame. Small, warm, intent-rich beats big, cold, curious. Proud of you!!

#3

Priya it is 8am and I am crying into my tea again. The "spike tourists" framing is perfect. Notion-template launches are all spike, and I keep relearning it. Slope. SLOPE.

#4

Android-view confirmation: featuring is tourists everywhere. Our listing video (40 seconds, market, real trader) out-converts featuring traffic 3:1 on trial starts. Owned proof beats rented spotlight.

#5

Congratulations, Priya. Third-try widget, 40k downloads, and a retrospective with actual numbers. This is how you launch: in public, with receipts. Columbus is proud.

Your perspective belongs here.

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