A matching thread for founders with similar customers and products that do not compete.
Reply with:
- Your product and a link
- Who your customers are
- Your audience: newsletter subscribers, customers, followers, monthly visitors. Honest figures.
- What you can offer: a newsletter mention, a spot in your onboarding emails, a blog post, a bundle, an integration, a joint webinar
- What you are looking for in return
- Who would be a good match
Kinds of cross-promotion that are simple to arrange
- A mention in each other's newsletters
- A "tools we recommend" page or email
- A discount for each other's customers
- A guest article
- A shared guide or template
- An integration between the two products, announced by both
How to keep it fair
- Agree what each side will do and when.
- Use tracked links so that both sides can see the result.
- Start with one small exchange before planning anything bigger.
- Only recommend products you would be glad for your customers to use. Your recommendation is worth more than the swap.
Audiences of different sizes can still work together. The smaller partner can offer more placements or a deeper integration.