Most solo founders spread thin across five channels and do none of them well enough to learn anything. This worksheet is for choosing one.
Step 1. List where your buyers already are. Name the places: communities, search queries, newsletters, marketplaces, events, other people's audiences.
Step 2. Score each from 1 to 5 on four questions.
- Reach: how many of your buyers are there?
- Fit: are they there in a buying mood, or to be entertained?
- Stamina: can you do this every week for three months without hating it?
- Asset: does the work leave something behind, such as a ranking page, a subscriber or a relationship?
Step 3. Pick the top score. That is your channel. The second is your support channel and gets a fifth of your time. Everything else gets none.
Step 4. Set a review date and a number. Decide now what result in 90 days would make you continue.
Post your scored list below. Other members will challenge the scores, which is the useful part. Founders tend to overrate reach and underrate stamina.