Marketing advice is cheap and mostly unfalsifiable. This section tries to be the exception by asking for specifics.
When you share what worked or did not, include:
- The channel, named exactly. "A post in a 40,000-member subreddit for bookkeepers" beats "Reddit".
- What you did: the post, the offer, the frequency
- Time and money spent
- What came back: visits, signups, paying customers
- Whether it repeats, or was a one-off
When you ask for help, include:
- What you sell, to whom, at what price
- What you have tried and for how long
- How much time per week you can give to marketing
- Whether you have any audience or list already
House rules:
- Report failures as carefully as successes. "Three months of blog posts, 40 visits" saves someone three months.
- No growth hacks that rely on spam, fake accounts or misleading people.
- A month is rarely long enough to judge a channel that compounds. Say how long you ran it.