Paid ads are tempting because they start working the same day. For an early product they often lose money, and the reasons are predictable.
You are probably ready if:
- People who find you without ads already sign up and pay at a rate you can measure.
- You know roughly what a customer is worth over time.
- That figure is comfortably more than you would expect to pay to get one.
- Your landing page has been tested with real visitors.
- You can afford to lose the test budget.
You are probably not ready if:
- You have no paying customers yet.
- You cannot say who your buyer is in one sentence.
- Your price is low and paid once, so there is little room to pay for a click.
- You are hoping ads will tell you whether the product is any good.
If you test, keep it tidy
- One platform, one audience, one offer.
- Decide the budget and the end date first.
- Measure paying customers, not clicks.
- Change one thing at a time.
Post your situation below and others will say whether they would spend yet.