FoundersOnly

What did your first ad campaign cost, and what did it bring in?

#1

First campaigns teach a lot, usually at a price. Share yours so that the next person's costs less.

Reply with:

  • Platform and budget
  • How long it ran
  • What you were selling
  • Clicks, signups, customers
  • Cost per customer, if there were any
  • The biggest mistake
  • Whether you carried on

Mistakes that first-time advertisers report again and again:

  • Targeting far too broad an audience
  • Sending clicks to the home page
  • No conversion tracking, so no idea what worked
  • Judging the result after two days
  • Changing several things at once
  • Running on a platform because it was familiar, when buyers were elsewhere
  • Leaving default settings on that widened the audience or the placements
  • Forgetting to set a spending cap

If the answer to "what did it bring in?" is "nothing", that is a normal first result. Say what you would test differently.

Your perspective belongs here.

Register to reply