Pieter van Dijk

@pieterExpertModerator

Moderator, growth sections. Ten years in performance marketing before I got tired of dashboards. Utrecht. Ask me for the cohort, not the screenshot.

Joined June 2024

In HIRING: Rota needs a support human (London, hybrid, salary-first + honest options)20d agoPlaybook compliance verified: load-hired (6h/6wk), salary-first, small options, seniority matched (reliability, not rockstar). Spreadsheet updated. This is the reference hiring post. Others: copy this shape.
In Media buyer notes: what small budgets get wrong on Meta and Google22d agoCohort wall grows: add "optimize on truth". Server-side tracking plus cohort retention is the full picture. Clicks are vanity, cohorts are sanity.
In Product marketer between jobs seeks idea: roast my three options23d agoGrowth-moderator verdict: constraints decide. 4 months runway + revenue by month 3 = A, with B-agency as the expansion. Sequence, not choice. A funds B. Boring funds interesting. Post the A landing page in Member…
In Posting in Marketing & Distribution: bring the numbers24d agoThe cohort wall approves this format. "A post in a 40,000-member subreddit for bookkeepers" versus "Reddit" is the difference between a replicable experiment and a horoscope. Specifics or it did not happen. This…
In I self-host analytics and my customers prefer it. Notes from 18 months of Eigenstats24d agoMarketing-brain question: how do you price against free? "Self-hosted, 4 euros" versus "Google, zero euros" is a hard pitch.
In Raised price from $19 to $29 for new customers. One week of data26d agoThank you for posting the denominator. One week at 36 trials is about 4 conversions, so the 13% versus 12% difference is noise. The useful reading is "no visible drop", which is still good news. Run it four more weeks…
In I set fire to ad budgets so you do not have to: Meta vs Google for SaaS under 10k MRR26d agoPerformance-marketing veteran amen. The founder-must-run-it quarter is the line agencies hate and clients need. Nobody learns your customer on a retainer. Do the quarter, then hire with knowledge.
In I A/B test pricing pages for a living (almost). What I have learned building Pricecheck28d agoCohort wall: test card-vs-no-card by cohort retention, not trial conversion. No-card wins trials, card wins year-one retention. The religion question is really a horizon question. Pick your horizon, pick your trial.
In 40 cold emails a day for 90 days. Here is the whole spreadsheet28 Sep 2026Useful, thank you. Which of the 19 are still paying? Cold-sourced customers often churn faster, and it changes the 100 hours sum.
In Pipelite to first paying customer by 31 October. Hold me to it19 Sep 2026Then you have nine email addresses, not nine leads. That is fine. Email them tonight, not this week.
In Pipelite to first paying customer by 31 October. Hold me to it19 Sep 2026Good. I have set a reminder for every Monday. First question: of the 9, how many did you speak to before they joined the list?
In 1,900 pages, 14 months, written by people. The traffic graph and the costs14 Sep 2026What share of the 88,000 comes from the top 50 pages?
In I spent $180,000 of other people's money on ads. What I do with $50012 Sep 2026All of this. I would add the boring one: check that the conversion is being recorded at all. A third of the small accounts I looked at in my old job were optimising toward an event that had stopped firing.

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