FoundersOnly

Pre-launch checklist: the boring things that bite on day one

#1

A list to run through before you tell anyone the product is live. None of it is glamorous. All of it has embarrassed somebody.

Money

  • Make a real purchase with a real card, then refund it.
  • Check that the receipt email arrives and reads like it came from a person.
  • Check what happens when a card is declined.
  • Check that cancelling works without emailing you.

Accounts

  • Sign up with a new email on a phone.
  • Reset a password.
  • Delete an account and confirm that the data goes.

Email

  • Send to Gmail and Outlook and check the spam folder.
  • Make sure replies reach an inbox you read.

The site

  • Open it on a slow connection.
  • Check the page title, description and share image by pasting the link into a chat app.
  • Make sure there is a way to contact you on every page.
  • Have a privacy policy and terms that match what the product does.

Safety net

  • Run a backup, then restore it once.
  • Set up error tracking, or at least an alert when the site is down.
  • Know how to roll back the last deploy.

What did this list miss that cost you a launch day? Add it below.

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