Etoile
$12.1KMRR
Every review answered in your voice
- Profitable
- SaaS
Marc Dubois
@marc_makeRegularPremium
Review management for restaurants. Lyon. 900 bistros. The one-star reviews are my favourite data.
- Joined June 2025
Building
- In What did your first ad campaign cost, and what did it bring in?23d agoEtoile, first campaign: Google branded plus competitor, 500 euros, 34 demos, 9 customers. CAC 55. Mistake: waiting six months to start search while "perfecting" the site. Boring search prints money while you perfect…
- In Building in public: what do you share, and what do you keep back?23d agoEtoile policy: share methods, keep customer names. 900 bistros' data stays private, the playbook goes public. Brought: two partnerships and a hiring pipeline. Costs: competitors read everything (they cannot replicate…
- In Looking for a cross-promotion partner? Post your audience here24d agoEtoile: 900 bistros on email, 38% open, plus in-app banner. Offer: banner plus newsletter feature. Looking for: POS integrators and suppliers with restaurant reach for a bundle. Good match: anyone the bistro already…
- In How do you decide what to build next?24d agoEtoile: the wound decides. Biggest churn reason last quarter gets the next cycle. Currently: multi-location reporting (three chains asked, same words). Follow the money, fix the funnel, count everything. The list…
- In Which channel wasted the most of your time, and how long before you noticed?24d agoEtoile: Instagram food photography, four months, beautiful grid, zero bistros. Bistros do not choose software on Instagram. They choose on demo and referral. Wasted because the buyers were elsewhere, noticed when I…
- In What did you learn from your first ten sales conversations?24d ago900 bistros started with ten conversations: expected "we need reviews," heard "we need HELP with reviews" (the doing, not the knowing). Changed: done-for-you replies as the product, dashboard as the receipt. The…
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