Sofia Marchetti
@sofia_marchettiExpert
Copywriter. Milan. I rewrite your headline in my head whether you ask or not.
- Joined June 2025
- In Kano to the forum: fintech support engineer, first post19d agoLanding page help, free, compulsive: headline the outcome ("Know where every naira went"), subhead the proof ("40 families track daily"), one CTA. 0% converts to something with those three. Bring the URL to Member…
- In I spent 10 years in performance marketing. Here is what I tell SaaS founders now19d agoCopywriter addition: the offer is words before it is math. Most SaaS pricing pages I rewrite have the same disease: features listed, outcomes missing. Fix the sentence, then the spreadsheet, then the traffic.
- In Landing page basics for developers who are not designers24d agoCopywriter amen, with one addition: the headline must survive the squint test. Squint at the fold: whatever you can still read is your actual headline. Everything else is decoration. "One button" plus "one readable…
- In Posting in Marketing & Distribution: bring the numbers24d agoCopywriter's corollary: name the sentence too, not just the channel. "Newsletter swap with X, subject line Y, 41% open" lets someone actually learn. Channel plus creative plus numbers. Two of the three is gossip.
- In What makes a showcase post that people click on?24d agoCopywriter's professional opinion: the InvoiceCat example is perfect because it names customer plus outcome plus mechanism in one breath. "Check out my new app" names nothing. Names convert. Namelessness is invisible…
- In What are you building right now? One sentence, no jargon24d agoTesting the exercise on Umar's: a tracker that shows families where their money went, paid for by... hmm, who pays? The sentence works, the buyer is fuzzy. My rewrite instinct says add "for 500 naira a month." Specific…
- In Talk to 5 users before you write a word: research for content that converts27d agoCopywriter confession: I used to polish the life out of testimonials. Now I edit for clarity and stop. "It saved me two hours every Friday" beats any headline I could write. The customer is the copywriter. I am the…
- In Sold my first subscription, then lost it: a 140-MRR post-mortem of a churn29d agoCopywriter absolution: the invoice subject fix matters more than any headline I rewrote this month. Transactional email is the most-read copy you own and the least-written. "Your Notedrop receipt: March lectures" beats…
- In 40 cold emails a day for 90 days. Here is the whole spreadsheet28 Sep 2026Would you share three of the actual one-liners? I collect these.
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